If you’re in the concrete business, your work speaks for itself — you just need the right platform to show it off.
That’s where Facebook and Instagram come in.
These social platforms aren’t just for cat videos and family updates — they’re powerful tools to build trust, create awareness, and stay top-of-mind with future customers.
The best part? You already have what you need: photos and videos of your projects.
Why Social Media Works for Concrete Contractors
Think about how homeowners and builders choose a contractor — they want to see your work before they ever call.
Facebook and Instagram give you a visual portfolio that builds credibility with every scroll.
When someone in your area sees you finishing a stamped concrete patio, or turning a cracked driveway into a clean new pour — they remember it. And when they’re ready to hire? You’re the one they call.
What to Post (Without Overthinking It)
You don’t have to be a full-time content creator — just post what’s already part of your daily grind.
Here are a few simple but effective ideas:
- ✅ Before-and-after shots of completed jobs
- ✅ Time-lapse videos of projects in progress
- ✅ Customer testimonials (bonus points for video reviews)
- ✅ Tips and comparisons like “Stamped vs. Brushed Finish: What’s the Difference?”
- ✅ Behind-the-scenes clips showing your crew, process, or equipment
Pro tip: Use your phone. Keep it real and authentic — no need for perfect lighting or a Hollywood camera crew.
Stay Top-of-Mind with Consistency
You don’t need to post every day, but consistency builds trust.
A couple of posts per week keeps you in front of your audience and reminds people in your area that you’re active, reliable, and experienced.
Even if someone doesn’t need concrete work right now, they might next month — and you want them thinking of you when they do.
Bonus Tip: Use Facebook Ads to Retarget Interested Visitors
Ever had someone check out your website, then disappear?
With Facebook Ads, you can bring them back.
By installing a Facebook Pixel on your site, you can show ads to people who:
- Visited your website
- Looked at your services page
- Engaged with your posts
These are warm leads — and retargeting them with project photos, testimonials, or limited-time offers can help tip them into taking action.
Build Your Local Brand, One Post at a Time
Don’t underestimate how powerful a simple photo can be. Your concrete work is impressive — let it speak for itself.
With the right Facebook and Instagram strategy, you can:
- Attract more local leads
- Build credibility and trust
- Stay top-of-mind when it matters most
Need Help Building Your Social Presence?
At Concrete Marketing Team, we specialize in helping concrete contractors grow through done-for-you content, ad campaigns, and lead strategies that actually convert.👉 Schedule a Free Strategy Call and we’ll show you exactly what to post, when to post it, and how to turn followers into paying customers.
