Simple Pricing.
No Setup Fees. No Surprises.
We publish our prices because we have nothing to hide. Every plan includes a real website, real SEO, and real support — just at different speeds and scales.
- Custom Website Design + HostingBuilt in 3–5 weeks. Your domain, your brand. Hosting included — just pay the domain (~$15/yr).
- 1 New Page Per MonthNew city or service page added every month — slow but steady SEO growth over your 12-month commitment.
- Google Business Profile OptimizationFull setup or audit + optimization, weekly posts, and photo strategy.
- Local SEO FoundationCitations, NAP consistency, and on-page optimization for your primary service area.
- Review Request AutomationAutomated post-job SMS review requests via GHL — building your Google rating on autopilot.
- Missed-Call Text-BackNever lose a lead to a missed call again. Instant automated text response.
- Monthly Performance ReportWebsite traffic, GBP performance, and ranking updates every month.
- Fast Website BuildFull site built in the first 30 days — not slow-rolled. All city + service pages included upfront.
- Full SEO — All Pages Built Month 1Every city and service page in your market built and optimized in the first 30 days.
- Google Ads + LSA ManagementSearch ads and Google Guaranteed placement. Ad spend billed separately — $1,500/mo minimum recommended.
- Meta Ads (Facebook + Instagram)Homeowner targeting by zip code and home value. Ad spend included in the $1,500 minimum above.
- Full CRM + Automation SuiteLead follow-up sequences, review requests, missed-call text-back, appointment reminders.
- Social Media Management12 posts/month across Facebook & Instagram — your work, your brand.
- Dedicated Account ManagerOne point of contact. Monthly strategy calls. You always know what's happening.
- On-Site Video Production + Media DayWe fly to you 2x/year. Full job site video, talking head content, before/after footage — professionally produced.
- Professional Photography PackageJob site photos from every media day, formatted for web, social, and ads.
- Video-Driven Social MediaReal video content posted weekly — not just graphics. The highest-performing contractor content on social.
- Local Service Ads (LSA)Google Guaranteed placement at the very top of search results — pay per verified lead.
- Advanced AI Workflows + Custom AutomationsCustom-built automations for your specific business — beyond what's available in any standard package.
- Quarterly Growth Strategy ReviewCaleb + Jared on every quarterly call reviewing your numbers, market position, and 90-day plan.
- Priority Support — Same-Day ResponseYou're always at the top of the queue. One call or text and we're on it.
Built for Contractors Who Are Just Getting Started
The Foundation Plan isn't a stripped-down version of our system — it's the right tool for where you are. You get a real website, real SEO, and real automation at a pace that matches a $300/mo investment.
Why the slow build works
Most contractors under $500k/year don't need 50 city pages on day one — they need to get found in their primary market first. We build your core site in weeks 3–5, then add one optimized page every month. By month 12 you have a 12+ page site with real SEO history behind it.
The 12-month commitment isn't a trap — it's how SEO works. Google rewards consistency. A site that's been adding fresh content for 12 months outranks one built overnight.
What most agencies charge for this
A basic contractor website typically costs $2,500–$5,000 to build, plus $150–$300/mo for hosting and maintenance. SEO services start at $500–$1,000/mo. GBP management is another $200–$400/mo. You're looking at $1,000+/mo for what we include at $300.
What to expect
- Custom website — built in 3–5 weeks
- WordPress + hosting included
- 1 new page added every month
- GBP full setup + optimization
- Local SEO foundation
- Review request automation
- Missed-call text-back
- Monthly performance report
The Full System. Everything Working Together.
This is what a concrete contractor looks like when their marketing is actually dialed in — SEO building long-term authority, ads driving leads now, CRM making sure nothing falls through, and social building the brand.
Why everything needs to work together
Most contractors try one thing at a time — run some ads, stop. Try SEO, get impatient. Post on social, give up. The contractors who win do all of it consistently, with everything pointing in the same direction. That's what this plan does.
The Growth System is built for contractors who are ready to invest in their business — not dabble. Month-to-month means you're not locked in, but the system is designed to compound over time. The longer you run it, the stronger it gets.
What the $1,500/mo ad spend gets you
Ad spend goes 100% to Google, Meta, and LSA — not to us. At $1,500/mo split across platforms you're typically looking at 15–30 qualified concrete leads per month depending on your market and niche. We manage the campaigns, write the ads, and optimize weekly.
What to expect
- Everything in Foundation
- Full site built in 30 days
- Google Ads + LSA management
- Meta ads (Facebook + Instagram)
- Full CRM + automation suite
- Social media — 12 posts/mo
- Dedicated account manager
- MSA market exclusivity
We Become Your Marketing Department
This plan is for concrete contractors who are serious about owning their market. You get everything in the Growth System plus on-site video production, regional exclusivity, and direct access to Caleb and Jared every quarter.
What makes the Domination plan different
The differentiator at this level is real video content produced on your job site. We fly to you twice a year, spend a full day filming — job site footage, talking head content, before/after walkthroughs, crew interviews. This content powers your website, your social, and your ads for months.
Most contractors at this revenue level have tried marketing before and been burned. The Domination plan is designed for the contractor who wants a true partner — someone who knows their business, their market, and shows up every quarter to review the numbers and reset the strategy.
Regional market exclusivity
At the Domination level, your exclusivity expands to your Combined Statistical Area (CSA) — a larger geographic region than an MSA. In smaller states, you get the whole state. In large states like California, Texas, and Florida, we define a clear region. One Domination client per region. Full stop.
What to expect
- Everything in Growth System
- On-site video + media day (2x/yr)
- Professional photography
- Video-driven social media
- LSA management
- Advanced AI workflows
- Quarterly growth strategy reviews
- CSA regional exclusivity
- Priority same-day support
What It Actually Costs to Build This In-House
Before you decide whether $3,000/mo is expensive, consider what it would cost to hire the people you'd need to do what we do.
These are real market salaries for full-time W2 employees — before benefits, payroll taxes, software, and the months it takes to hire and train each one.
Straight Answers to Real Questions
Yes. We build your custom website as part of your Foundation Plan — no setup fee, no build fee. You only pay the domain registration (~$15/year). Most agencies charge $2,500–$5,000 upfront for a website before monthly fees even start. We don't. We build it, host it, and maintain it as part of your monthly plan.
Speed and scale. On the Foundation Plan, your site builds slowly — one new city or service page per month over your 12-month commitment. On the Growth System, we build your full site in the first 30 days — every city and service page for your entire market, built and optimized upfront so you're ranking everywhere from month one.
Our management fee ($3,000 or $9,000/mo) covers building and managing your campaigns. The money that actually goes to Google, Meta, and LSA to run ads is separate — you fund that directly or through us. We recommend a minimum of $1,500/mo in ad spend to make campaigns worthwhile. That money goes 100% to the platforms, not to us.
On the Growth System, we won't take on a competing contractor in the same niche within your MSA (Metropolitan Statistical Area). For example, if you're a concrete coatings contractor in Salt Lake City, we won't take another coatings contractor in the Salt Lake City MSA. We could take a flatwork or pumping contractor — different niche, no conflict. On the Domination plan, exclusivity expands to your CSA (Combined Statistical Area) — a larger region.
We auto-charge your card on file on the same day each month — either the 1st or your start date, your choice. No invoices to approve, no chasing payments. ACH bank transfer is also available if you prefer. We use Stripe for all payments — your card data is never stored on our systems.
Yes — and we encourage it. The Foundation Plan is designed to prove the system works and build your confidence in marketing spend. When you're ready to scale, we upgrade your plan, accelerate the website build, and turn on the paid channels. Your existing site and work carry over — nothing starts from scratch.
Yes — coatings, flatwork, pumping, cutting, foundations, and general concrete. We understand the differences between niches and build marketing around what makes each one unique. We're B100 licensed contractors ourselves — we've been on job sites and we know the language homeowners use to find you.
Not Sure Which Plan?
Let's Figure It Out Together.
Book a free 30-minute strategy call. We'll look at your current marketing, your market, and your goals — and give you an honest recommendation. No pressure, no pitch.