If you’re a concrete contractor who needs leads this week — not next quarter — Google Ads is one of the fastest ways to get your phone ringing.

But here’s the truth: Google Ads can be a money pit if you don’t set them up correctly.

The key is targeting high-intent searchers — the people who are already looking for what you offer in your service area.

Let’s break down how concrete contractors can use Google Ads effectively to drive quality leads without blowing the budget.

Why Google Ads Work So Well for Concrete Companies

When someone searches something like:

  • “Concrete driveway installer near me”
  • “Epoxy garage floor cost”
  • “Best stamped concrete company in [your city]”

They’re not researching for fun — they’re looking to hire.

That’s the power of intent-based advertising. You're not interrupting someone with a Facebook post or a flyer — you're showing up right when they're ready to take action.

And when your ad is the first thing they see? You’re at the top of the list.

How to Target the Right Searches

This is where most contractors waste money. Don’t just run ads for broad terms like “concrete” or “contractor.” You’ll get clicks from people looking for jobs, products, or even unrelated services.

Instead, build campaigns that target:

  • Specific services you offer (e.g., “garage floor epoxy”)
  • Local searches with city or neighborhood names
  • Long-tail keywords that signal buyer intent (e.g., “cost to pour concrete patio in Boise”)

Pro tip: Use Google’s Keyword Planner or search your ideal terms and look at the “People Also Ask” box for real-world ideas.

Use Call Tracking & Lead Forms to Maximize ROI

Getting clicks is only half the battle — capturing leads is where the magic happens.

Set up:

  • Call tracking numbers to measure which ads are generating phone calls
  • Lead forms with name, phone, and service needed
  • Landing pages that match the ad’s promise and push for a quick conversion

Without these in place, you’re just burning cash on traffic that doesn’t turn into real jobs.

What Should Your Budget Be?

You don’t need to spend thousands to see results.

Most of our clients in mid-size markets see consistent leads with $500–$1,500/month in ad spend — as long as it’s dialed in.

Larger metro areas or competitive services (like decorative or stamped concrete) may need more to compete, but it’s still cheaper than relying on HomeAdvisor or cold outreach.

The Bottom Line: Done Right, Google Ads Deliver

For concrete contractors who want predictable, scalable lead generation, Google Ads can deliver — fast.

But only when:
✅ You target the right keywords
✅ Use location filters and negative keywords
✅ Track calls and form submissions
✅ Align your landing pages with search intent

Need Help Setting Up Ads That Actually Work?

We’ve built high-converting ad campaigns for concrete pros across the country — and we know how to get results without wasting your budget.👉 Book a Free Strategy Call and we’ll show you what keywords to target, how much to spend, and how to start seeing leads this week.