If you’re a concrete contractor looking to win more jobs in your service area, there’s one simple tool you might be overlooking — and it’s free.

Your Google Business Profile (formerly Google My Business) is one of the most powerful ways to increase your visibility, show up in local search results, and generate high-quality leads from people actively looking for your services.

Yet many contractors either haven’t claimed their profile or fail to fully optimize it. Let’s fix that.

Why Google Business Profile Matters for Concrete Contractors

When someone searches “concrete driveway installer near me” or “epoxy floor contractor in [your city],” Google shows a map pack — the top three local businesses related to the search. These listings typically get:

  • The majority of clicks and phone calls
  • More trust than paid ads
  • Immediate visibility with star ratings and photos

If your business isn’t showing up here, you’re leaving serious money on the table.

Step-by-Step: How to Optimize Your Google Business Profile

To dominate your local area, you need more than just a basic profile. You need a fully optimized, frequently updated listing that tells Google — and your customers — you’re the top choice.

1. Claim and Verify Your Listing

If you haven’t already:

Verification is essential. Without it, you won’t appear in search or maps.

2. Fill Out Every Section

Google rewards completeness. The more details you provide, the better your chances of showing up in searches. Make sure to include:

  • Accurate business name, address, and phone number (NAP)
  • Service areas (you can list surrounding cities and counties)
  • Business hours (including special holiday hours)
  • Primary and secondary categories (e.g., Concrete Contractor, Driveway Contractor, Flooring Contractor)
  • A detailed business description that includes keywords like “stamped concrete,” “garage floor coatings,” or “decorative concrete patios”

Use this space to show what sets you apart — not just what you do.

3. Upload High-Quality Photos and Videos

Visuals matter. Customers want to see your work before they call. Upload:

  • Before-and-after project photos
  • Videos of your team in action
  • Your trucks, gear, and happy customers
  • Any awards or certifications

Google prioritizes active listings — profiles with frequent photo uploads tend to rank higher.

4. Post Regular Updates

Use the "Posts" feature to share:

  • Recent jobs
  • Seasonal promotions
  • FAQs
  • Tips on concrete care or installation timelines

Posting just once per week shows Google you're active — and keeps potential customers engaged.

5. Get and Respond to Reviews

Reviews are the #1 trust signal for homeowners and business owners alike. Make it a habit to:

  • Ask for reviews after each successful job
  • Provide a direct link or QR code to make it easy
  • Respond to every review — especially the bad ones (professionally, of course)

A contractor with 35 five-star reviews will always win over one with 3 average ones.

6. Use the Messaging Feature

Enable messaging so prospects can text you directly from your listing. This is a game-changer for younger homeowners and people browsing after hours.

Be sure to respond quickly — response time impacts visibility and customer trust.

Bonus Tip: Track Performance in the Dashboard

Google provides valuable data inside your Business Profile:

  • How many people viewed your listing
  • What they searched for
  • How many clicked to call or visit your website

Use this data to improve — and double down on what’s working.

The Bottom Line

Optimizing your Google Business Profile for concrete contractors is one of the fastest, most effective ways to get found by local customers — without spending a dime.

In fact, many of our clients at Concrete Marketing Team have generated dozens of new leads per month from their Google Business Profile alone.

But it only works if you treat it like a living asset — not a one-and-done setup.

Ready to Get More Local Leads?

If managing your Google Business Profile feels overwhelming or you simply don’t have the time to post, update, and optimize it weekly — we can help.

We specialize in local marketing strategies for concrete contractors and can fully manage your GBP to ensure maximum visibility and results.👉 Schedule a Free Strategy Call and let’s turn your local listing into a lead-generating machine.